Cohesive Bundle - Edinburgh Food Safari
Creating a cohesive bundle can be hard when working across multiple mediums. We were tasked with creating lush product shots, a professional headshot and a bespoke video bundle to accompany the launch of a new hamper range.
Here is the deluxe hamper shot, featuring a wide range of products, texts and reflectiveness. We shot this in our lightbox -for that classic clear white look- and took great care in the shot looking aesthetically good alongside clear product labelling.
In creating this bundle, we have ensured that the branding works together so you can spread a cohesive message across all platforms and mediums. This helps towards a smooth launch.
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As you can see here, the product shots fit in alongside the headshot with similar colour tones and level of quality. Her 'safari' work already requires her identity as part of the branding, so bringing this into her hamper product allows an individualistic and personal approach.
As for the video, our usual speciality, we focused on tangible and tactile images as to best suit the client's needs and the previous product photography.