Step Into QMU 2020 + 2021 - Queen Margaret University Open Days
This is a vertical video created for Queen Margaret University to advertise their open days as part of their ‘Step Into QMU’ campaign. Its aim is to be fast and exciting, to match Instagram and Snapchat's pace. Being recent graduates, the university asked us to create this piece over the summer of 2020. This initial video was made entirely during lockdown and contains many clips filmed in our flats, safe locations and totally socially distant. It was a joy to bring our QMU knowledge back into video creation. With support from the university WWE got to explore creative freedom and follow our reestablished style, as seen in some of our earlier work.
Later that year…
Alongside the original video, we were asked to create 3 additional versions of the advert. Our core vision is to create versatile videos which are adaptable to all platforms, meaning your content will always suit where it is posted. In the end, we made a 6-second version to function as a 6 second non-skip-able YouTube Midroll and two vertical videos for Snapchat, Instagram Stories & Instagram Reels.
Step Into QMU - 6 Second Midroll
Step Into QMU - Community
Step Into QMU - Professionally Relevant
2021 Update
A year later, we were asked to revisit these videos and add in some new messaging, alongside re-exporting the files to specific parameters and requirements. We are always happy to revisit a project and for this one, we had all the original files ready to go. We made 4 videos with 4 different endings each; 16 total. An Instagram video (our first-ever vertical 3:4 video) a Story video (for Instagram, Facebook and possible fleets), a 15 second and 24-second youtube advert video. Each of these video types had 4 endings which contained separate messaging.
Step Into QMU - Instagram Advert
Step Into QMU - YouTube Advert
Step Into QMU - YouTube Advert Plus
Step Into QMU - Stories ‘It’s not too late’
In the later half of 2021, we ended up revisiting these projects three more times, with new messaging on the end slate. The university have found great success from these different and engaging videos.
